According to Nancy's Baby Names, a blog I read on occasion, a man in Florida sold the rights to name his unborn son for a $100 gas card.
Considering my minivan takes about $80 to fill up, that would essentially give me 3 weeks of travel (I try very hard not to drive much). For a lifetime of living with a son named Dixon Willoughby. Two morning show hosts, whose last names are Dixon and Willoughby, had a contest. What would you do for a $100 gas card.
I'm just not crazy enough, I guess. I'd let them name a CAT for that. But not my kid. Ah well.